Enterprise UX
Embarking on a journey through the intricate landscapes of Enterprise UX, this collection of projects showcases my evolution as a Strategic UX/Product Design Leader, deeply guided by the Nomadic Design Philosophy. Each project serves as a key landmark in my career, detailing how I navigated the complexities of corporate environments, transforming challenges into opportunities for human-centered, sustainable solutions. These narratives are blazed with markers of my role, the tools employed, the principles of Nomadic Design that steered my approach, and the significant contributions each endeavor made to the overall trek.
My philosophy, "Nomadic Design," is more than a concept; it's a compass that has guided my exploration for solutions and my mentorship of others through diverse design methodologies. It champions interconnectedness, sustainability, resourcefulness, adaptability, resilience, exploration & discovery, empathy & human-centeredness, and a stewardship model of shared responsibility. As you journey through these experiences, you will see how these principles intuitively shaped my early career and became formally articulated and deepened through my later certifications in IDEO's Human-Centered Strategy, Designing Strategy, and Activating Strategy.
Wells Fargo (August 2023 - May 2025)
My most recent expedition at Wells Fargo, where I served as a Senior UX Designer, showcases the full integration and application of my formalized Nomadic Design Philosophy and its underlying certifications. This period highlights my strategic leadership in driving human-centered design at an enterprise scale, leveraging every tool and principle gained on my journey.
Associated Wells Fargo projects
WCAG 2.0 Policy and Risk
Scaled human-centered design strategy, aligning a web application with the stringent WCAG 2.0+ accessibility policy, and architecting a core design system.
Truist Projects (January 2020 - March 2023)
During my impactful tenure at Truist, I served as a Senior UX Designer, a period that coincided with my formal IDEO certifications in Designing Strategy (Aug 2021), Human-Centered Strategy (Dec 2022), and Activating Strategy (Dec 2022). These projects explicitly demonstrate the application of these formalized principles, guiding my path through complex financial landscapes.
Associated Truist Projects:
Truist Wealth Client Dashboard:
A foundational digital experience that unified disparate client data, aiming to create a future-proof, collaborative platform tailored for wealth clientele and their evolving needs.
Truist Holdings Page (Digital MVP - Single Holdings Page):
Solved complex wayfinding and information architecture challenges for wealth clients and financial advisors by consolidating data into an intuitive single-page MVP, which informed strategic decisions for internal versus vendor solutions.
State Farm Project (August 2019 - January 2020)
My role as a UX Architect at State Farm involved a focused, six-month contract dedicated to modernizing complex billing and payment systems. This project, like my ServiceMaster tenure, largely predated my formal IDEO certifications, allowing me to demonstrate the intuitive application of the human-centered principles that would later be formally recognized.
ServiceMaster Projects (October 2015 - May 2019)
My tenure at ServiceMaster marked the foundational phase of my corporate career, where I served as a Lead Interaction Designer and UX Designer. These early treks often predated my formal IDEO certifications, yet they are rich with the intuitive application of the principles that would later coalesce into my Nomadic Design Philosophy. Here, I began cultivating user-centered approaches in environments where they were not yet established, navigating fragmented systems and fostering collaborative understanding.
Associated ServiceMaster Projects
Terminix Purchase Path Improvements:
Redesigned the online shopping experience to improve conversion rates and simplify user flow for purchasing service products, directly addressing an 83% landing page dropout rate and enhancing trust through improved content and intuitive design.
Terminix Service Application Improvements:
Developed a mobile application within a critical six-month deadline to replace legacy handheld devices for Terminix technicians, providing greater flexibility and autonomy for documenting service procedures that were not always linear.
Agent Desktop(Moonshot Application)
Addressed the challenge of merging customer data from American Home Shield and Terminix to create a modern, web-based call center application with micro-applications, significantly improving user and customer experience for all ServiceMaster brands.
Serv-A
A simple yet powerful survey creation tool to capture real-time customer feedback via SMS, MMS, and Email, providing valuable metrics and data visualization for business strategies and improved customer satisfaction
SaveDesk
Automated the generation of cancellation letters for American Home Shield customer service retention agents, significantly reducing error-prone, time-demanding, and isolated manual processes through a cloud-based micro-application.
Terminix My Account UX/UI
Enhanced the adoption and client experience of the online portal by consolidating UI, improving interaction design, and contextualizing content, leading to a dramatic decrease in user confusion and frustrations.
Terminix Legal Reporting UX
Improved legal documentation and compliance for Terminix Branches through mobile technology, automating the application of mandatory legal code and statements via existing sales applications, and eliminating error-prone manual paperwork.
Merry Maids 360 Sales Application
Created a lightweight mobile application for Merry Maids sales reps to provide customized service package options in real-time, addressing limitations of paper forms and lack of technology access by enabling local data storage and simple workflows.
Franchise Service Group - Support Site Improvements
Designed a user-friendly support site for ServiceMaster brand franchises and third-party vendors, centralizing documentation and support forms, and providing practical solutions based on extensive research into enterprise support models.
Prototype Prototypes Viewer
Developed a web-based solution using Axure RP to centralize and organize a vast array of prototypes, resolving issues with version control and scattered URLs, and providing a single, accessible point of entry for stakeholders and development teams.
Through these diverse projects, from the early intuitive applications at ServiceMaster and State Farm to the formal integration of IDEO methodologies at Truist and Wells Fargo, my journey as a UX leader has been consistently guided by the Nomadic Design Philosophy. Each endeavor, a unique path in the vast landscape of Enterprise UX, has allowed me to hone my skills in empathy, exploration, adaptability, resourcefulness, and fostering interconnected, sustainable solutions, proving that a human-centered approach is the most effective compass for navigating complexity and driving impactful innovation.